In today’s interconnected business landscape, your public professional profile and personal brand are more than just digital touchpoints — they’re powerful tools that open doors to new opportunities, partnerships and career growth. For Australian women navigating the entrepreneurial or professional world, visibility isn’t just about being seen — it’s about being recognised for your value, expertise, and potential.
At Rare Birds, we believe in creating a strong and resilient economy through education, mentoring, and community. So, whether you’re a founder, a freelancer, or an ambitious professional, here are five practical actions you can take to increase your visibility and elevate your personal brand.
- Curate a Compelling Digital Presence
Your digital footprint is often the first place people learn about you. Start with your LinkedIn profile — is it up to date, engaging, and aligned with where you’re headed? Use a professional photo, craft a headline that captures your unique value proposition, and write a summary that tells your story with purpose.
Think of your digital presence as your storefront. Is it inviting? Is it consistent across platforms like LinkedIn, Instagram, and your business website? Regularly share updates that reflect your expertise, passion and achievements. This positions you as a thought leader in your space and builds trust with potential collaborators, clients, or investors.
- Share Your Expertise Through Content
One of the most powerful ways to grow your visibility is to show people what you know. Share insights, experiences and learnings through blog posts, LinkedIn articles, short videos or podcasts. Whether you’re unpacking a recent business challenge, reflecting on leadership lessons, or spotlighting innovation in your industry, original content helps people connect with your thinking and values.
Don’t be afraid to start small. A post about a recent project or a behind-the-scenes look at your business can start meaningful conversations. Over time, consistent content builds your authority and shows that you’re someone who brings value to the table.
- Build Relationships Within Communities
Visibility thrives in community. Join industry networks, business groups and peer circles — and most importantly, contribute. Comment on others’ posts, attend events, and support fellow entrepreneurs. The Rare Birds community, for example, is built on the idea that shared experience and peer support can spark transformation.
Networking isn’t just about self-promotion. It’s about being visible in a way that’s authentic and people-forward. When you’re seen championing others, offering help, and engaging genuinely, your reputation grows organically.
- Seek Out Speaking Opportunities
Public speaking — whether at conferences, webinars, workshops or panels — puts you in front of new audiences and highlights your expertise. It might feel daunting at first, but remember: your experience and voice matter. Start by pitching to local meetups, industry events or community podcasts.
Speaking engagements help reinforce your credibility and build connections, both on and offline. And they’re also excellent content opportunities — you can repurpose your insights into articles or social media posts, further amplifying your message.
- Partner with a Mentor or Coach
Personal brand growth often benefits from an external perspective. A mentor can help you identify your strengths, refine your messaging, and navigate visibility challenges. At Rare Birds, our experienced mentors support women across industries to build confidence, clarity, and impact.
A mentor not only offers guidance but also becomes a valuable advocate. They can introduce you to networks, offer feedback on your public profile, and help you find alignment between your personal story and professional goals.
The Takeaway
Improving your visibility and personal brand is about showing up with intention, authenticity and consistency. These five actions — strengthening your digital presence, sharing your insights, joining communities, speaking publicly, and finding mentorship — are not just strategies for recognition. They’re steps towards empowerment, leadership, and growth.
When you put yourself out there, you’re not just building a brand. You’re making it easier for the world to find — and support — the value you bring. And that’s a win for everyone.
Ready to grow? Join the Rare Birds community and connect with mentors, peers and programs designed to help you shine.
